As the rage of headless content management systems continues, more and more money is being invested into the platforms that are helping brands and retailers enhance their content strategy.
It was recently the turn of Contentstack to get in on the action.
The headless content management system provides users a place to organize, manage, and publish content across all digital channels.
It recently announced that they raised a further $57.5 million in series B funding.
The latest round of funding was led by Insight Partners, Georgian, Illuminate Ventures, and GingerBread Capital.
Insight Partners has been particularly interested in Contentstack, having now invested a total of close to $90 million.
“In the last year,” said Neha Sampat, founder and CEO of Contentstack, “we have helped leading companies in industries such as retail, financial services, gaming, and travel to create personalized experiences for their customers in order to drive revenue, improve customer satisfaction and build customer loyalty.”
Neha continued to highlight the progress of the CMS platform. “This round of financing demonstrates that our strategy is paying off, including our core beliefs around equality, customer care and product innovation.
“During a remarkably challenging year, our team delivered impressive results and we are excited to continue this growth trajectory by delivering the best agile CMS platform for a digital-first world.”
Since October 2019, Contentstack has grown its customer base by more than 150%. Among these new customers include McDonald’s, NBC, Leesa Sleep, and Broadcom.
It’s not the only headless content management system to raise money. Its competitor Contentful raised $175 million recently.
In addition to the funding, Contentstack has also launched a new UI for its customers with AI and machine learning capabilities.
“We are big believers in Contentstack,” said Emily Walsh over at one of the investors Georgian, “and the leadership team, especially after our conversations with global brands revealed how important Contentstack is to these organizations and how beloved the product is by both business and technical users.
“Now with access to our technology platform, Contentstack can not only gain operational efficiencies but also supercharge the innovation, experience and support it offers to customers and partners. We are excited to help Contentstack customers leverage AI to gain business advantages through new insights and automation.”