Contentful recently celebrated a successful funding round, as the digital content management system announced $175 million in Series F funding, reaching a valuation of $3 billion.
Leading the latest round was the investment firm Tiger Global, with Base10 Advancement Initiative and Tidemark also joining in on the action.
Contentful is a Berlin-based content management system that helps brands and retailers strengthen their digital experiences across websites, apps, digital displays and connected devices.
With its Series F funding, Contentful will look to expand its global presence through sales and marketing while continuing to invest in building out its platform and its next generation of products.
In an era of digital renaissance, the ascension of Contentful has come at a moment when providers of customer experiences are competing for the attention of brands and retailers – most of whom seem eager to, in turn, link up with one of these providers.
It’s been a busy time for acquisitions, too, over the last couple of years:
2019: Rival content management system Acquia was bought by Vista Equity Partners for $1 billion.
2020: The testing platform Optimizely was acquired by content management system Episerver.
Jan, 2021: The digital experience platform Bloomreach bought the content delivery platform Exponea.
Mar, 2021: Another digital experience platform, Crownpeak, bought its rival e-Spirit.
2021: Sitecore has been busy shopping, buying Boxever, Avalanche, Reflektion, Four51, and Moosend.
Of course, these movements are not located in the same square where the biggest players operate, such as Salesforce, Adobe, and Oracle. Adobe, for example, raked in $3.13 billion in digital experience business.
Yet these players have been turning their heads around a bit further to catch a glimpse of these up-and-coming digital experience software brands such as Contentful.