The advancement of technologies tied to commerce over the last handful of decades has made selling goods exponentially easier. Everything from the advancements in freight transport and shipping containers to the revolutionary impact of communications, particularly the internet, has made commerce both faster and cheaper.
It has never been easier to sell across borders (despite stubbornly consistent headaches around customs and other logistic-themed quandaries).
If we take a look at Europe, cross-border commerce is valued at €137 billion per year, accounting for close to 23% of total ecommerce on the continent. And when compared to the previous year, this is a 13.2% increase.
Here in the US, more than half of shoppers (54%) have made online purchases from outside of the country, with cross-border commerce set to reach the huge $1 trillion milestone by the end of the year.
The trend of cross-border commerce is heading in one direction: towards deeper and wider commercial connections between nations. And to fully realize an ambitious cross-border strategy, a world-class ecommerce platform is a prerequisite, of which Salesforce Commerce Cloud is one of the leaders.
The ecommerce platform provides strong and comprehensive solutions for cross-border commerce, and covers the entire process. There are personalization cartridges to provide specific customer-led digital experiences geared towards their geographic location.
There are Salesforce Commerce Cloud translation integrations to provide a multilingual customer base with their own digital experience. So if your company wants to expand from English-language regions into Spanish-dominated regions, SFCC makes your digital expansion simplified yet comprehensive.
And there are shipping and fulfillment cartridges that are specifically designed to simplify and automate the process of cross-border ecommerce, in order to make your international sales as easy to fulfill as domestic sales. This includes multi-currency pricing, quick shipping, comprehensive tax and duties, simple returns, and international payment methods.
Salesforce Commerce Cloud is a complex machine to master, given its powerful capabilities. And so to squeeze the maximum potential out of it, it would be ideal to partner with a SFCC agency that specializes in dev and tech work on the platform and has carried out multiple projects for some of the world’s leading ecommerce companies.