Client

Mowi Salmon

Service

Digital

    MOWI

    Previously known as Marine Harvest, Mowi produces nutritious, delicious and supreme-quality seafood. They also fulfill one fifth of global demand for farm-raised Atlantic salmon and are constantly driven by innovation and the desire to achieve the highest standards of sustainability.

    The challenge

    On January 1st Marine Harvest officially changed their name to Mowi. On that note they saw the necessity to create a brand-new company site that reflected this change as well as incorporate mobile tools to improve their brand communication.

    A new website allowed Mowi to be more transparent than in the past and focus even more on increased value creation for consumers and shareholders.

    The results.

    • A new website that is going to allow Mowi to be even more transparent than in the past and focus even more on increased value creation for consumers and shareholders.
    • A brand new Traceability Tool that fully integrates the market shelf product to a mobile experience via a QR Code. This way the buyer can learn more about the life of the Mowi salmon they are about to buy.
    • Use this platform to spread knowledge about the company and the salmon category.

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