Hola… Bonjour… 你好… привет… Hello!
The world of 2020 is largely defined by its intense levels of interconnectedness thanks to globalization. Transport is faster than ever; communication is faster than ever. And one area in which this has particular resonance is ecommerce.
If your brand or business sells solely to English speakers then you’re going to need just one version of your entire website experience. Yet for those who sell multinationally and, particularly, multilingually you’re going to need a version for each language that your customers speak and shop in.
Manually creating a separate version of your site for your English-speaking customers, another for your Spanish-speaking customers, and yet another for your Mandarin-speaking customers is a long and laborious process. Such a strategy will likely bring you to tears — or at the very least turn your eyelids heavy.
For a better, deeper, and thorough alternative, get Salesforce B2C Commerce to sort out your languages using their translation integrations. Because no matter how good your Spanish and Mandarin are, or whether you’re a proud polyglot, you’re not going to outrun and outperform automation.
Salesforce B2C Commerce not only is able to provide translations across your website, but it also takes care of your email marketing language needs, too. So let’s take a look at some of the cartridges that can help out.
TranslateMedia is a translation management system that works seamlessly on SFCC and provides the tech to enable item and content assets to be sent for translation, while holding various text versions for multiple channels. And it also comes with an online text editor and glossary tools for managing SEO strategies.
Then there is Lionbridge, which allows you to communicate globally with brand consistency by a range of capabilities from document translation for one market to global website operations. They claim to reduce complexities around multilingual content management while boosting production and global growth. And because it utilizes automated content transmission, you’re able to maintain multilingual sites fairly fast.
And finally, Translations.com is a third cartridge worth exploring. Much like the others it provides global translation capabilities and automated localization. It is a powerful solution to begin, automate, control, and track all areas of the translation process.