Lights. Camera. Transaction!
You may have the best products on Earth but if they’re not presented both accurately and professionally, people are not going to buy them. Because like questionable content — when the product description either sits awkwardly or is riddled with errors — poor images create a strong sense of uncomfort and untrustworthiness.
One survey found that for 47% of consumers, the most important factor when considering an online purchase is a high quality image. But don’t just display single images, because half of consumers want to see at least three quality images before they consider making a purchase.
Beyond the static image, video has an even more powerful effect on potential buyers. In a separate survey, 73% of consumers said that they are more likely to buy a product or service if they watch a video of it. And some final figures to cement the boostability of media are the following: 66% of consumers prefer watching a video rather than reading about a product, and that over 80% of video marketers see increases in traffic and sales thanks to the addition of video.
If you’re serious about media, then hosting your website on a world-class platform is a must. One that we’ve worked with the most here at United Virtualities is Salesforce Commerce Cloud. Whether it’s simple and short videos, vlogs, video interviews, tutorials, presentations, demos, live streams, or plain old ads, SFCC will get your videos polished, primed, and published in creative ways.
And one of these ways is by providing cartridges such as Cloudinary to strengthen media management capabilities. This allows you to both simplify and automate your media processes while also equipping you with comprehensive tools for optimizing and delivering images and videos across the whole Salesforce Commerce Cloud store, as well as top-class tools for media manipulation (no, not fake media!), responsive images, and quick multi-CDN delivery.
A huge benefit of Cloudinary is that you simply need to upload a single high-res version of the media that you want to add, because the SFCC cartridge takes it and reformulates it into however many versions of it you need — whether it be landscape or portrait, a banner or logo, a thumbnail or a general resize. One image fits all.
And if you do have a finished image but wonder what it may look like if the dominant color was pale blue rather than royal blue, or red rather than green, along with their corresponding shades and shadows. Consider you have one product that comes in different colors but lacks all the corresponding images. Simply upload a single photo of the product and recolor it to fulfill the array of colors that you offer.
When it comes to images and videos, it’s not just about pasting media onto your platforms, but providing an all-round, rich, visual experience.