Wouldn’t it be nice to unlock the potential of integrating ecommerce with marketing? You could consider this the sales singularity! And the sophistication of online marketing techniques requires an equally sophisticated voice to tease through the details.
Well, it just so happens that UV, in partnership with Jellyfish, is set to unveil some key insights into how to supercharge online growth via marketing integration.
On Tuesday June 16th, at 12pm EDT, Gavin Estey, Vice President of United Virtualities, will lead a webinar along with James Bourner, Global Head of Display at Jellyfish, on integrating commerce and marketing for tailored brand experiences, with a particular focus on Salesforce Commerce Cloud and Marketing Cloud.
With marketing wizards queuing around the corner to get a heavy dose of insight, we highly recommend that you register for the webinar here.
Tackling such a broad and sweeping topic, what are going to be the particular issues that will be under discussion? “We’re going to highlight the advantages of having integrated commerce and marketing platforms to power better customer experiences,” said Gavin, “which lead to higher sales”.
“With today’s cloud-based platforms, teams can focus on execution instead of building (and managing) marketing capabilities. There’s a wealth of powerful features these platforms provide that can be used, and we will present three of these use-cases around cart abandonment, personalized offers, and customer re-engagement.”
And the partnership between UV and Jellyfish is key, too, as both bring particular expertise that will be combined during the webinar.
“Jellyfish are a great partner for us,” said Gavin, “who bring a wealth of marketing experience and know-how, which is the perfect synergy for our commerce background. We can help our clients deliver more powerful, authentic, and seamless digital experiences.”
If you want to know a bit more about the speakers before the webinar, check out their bios below.
Gavin Estey is an experienced leader who’s been driving ecommerce at scale for over twenty years. Working with multiple platforms, Gavin has helped some of the world’s biggest retailers (across five continents) to deliver better customer experiences, and is experienced in empowering marketers in their digital efforts.
James Bourner has worked as an advertiser, publisher, and for agency groups, and has built up exceptional knowledge of online advertising, marketing, content monetization, and ecommerce. His current passion is programmatic media buying and cross-channel activation, where he has grown agency trading desks commercially for Jellyfish.