According to the tech profiler tool BuiltWith we’re able to see which brands, retailers, and corporations have recently tied their content management system solutions to Adobe Experience Manager (AEM). And the reason for this move (I suspect) is that Adobe’s content management system delivers some of the best and most comprehensive digital content solutions and experiences that are currently available.
Here are 10 major, household companies that have recently made the switch in content delivery and experience by utilizing Adobe Experience Manager.
The multinational investment and financial services bank headquartered in London is the lazareth of the banking world. Barclay’s may have predated England’s central bank when it was founded in 1690, but it takes advantage of the most modern tech.
As an example, Barclays applied AEM to its Barclays US Card page to deliver the content that runs through the site, including important messages to its customers who are impacted by Covid-19, as well as by Hurricane Laura that battered states like Lousianna and Texas.
Born during the First World War in Germany manufacturing aircraft engines, BMW has become a multinational maker of luxury vehicles.
It recently applied Adobe Experience Manager to lay out its funky, color-infused website that not only features text and images but also audio through its podcast, Changing Lanes. And they’ve witnessed great increases in a bunch of indicators, such as test drives, quotes, and offers, plus a better, scenic drive of personalized digital experiences.
The famed footwear-focussed retailer has a strong foothold in the industry. With connotations of the wild outdoors, hiking among the mountains, Timberland is deeply tied into a complex tech stack, including Adobe Experience Manager in order to fulfil its content management.
AEM runs through the website via assets created in Photoshop, product page constructions built on the platform, and its blog function.
- Call of Duty
During the pre-Fortnite gaming world, gamers had an intense focus on Call of Duty. Total sales of the first-person shooter game franchise have topped over $17 billion, making it the highest-grossing video game franchise in the world behind only the ultimate classics of Pokémon and Mario. Even today, its latest installment, Warzone, recently topped 75 million players — that’s a mountain of used bullets.
Call of Duty utilizes AEM for their website that is diverse in its content compilation, which stretches from text to images and video from its game product pages to tutorials and its news section.
The sportswear company based out of Oregon makes and sells everything from headgear and camping equipment to skis and accessories.
The manufacturing company most known for its plumbing products is 146 years old. Yet like Barclays — and possibly Adam Vinatieri — Kohler proves that age isn’t inseparable from performance.
With Adobe Experience Manager, it leverages the very best content management solution in order to display a bold new look on its website.
The telecommunications brand powers phones all across the US, the UK, Germany, the Netherlands, and Poland, among many others. Two years ago it announced a merger with Sprint for a fee of $26 billion.
It continues to sponsor many sports venues and teams, like the T-Mobile Area (home to ice hockey’s Vegas Golden Knights) and sponsors the soccer kit of German giants Bayern Munich. The telecom company’s digital content is powered by Adobe Experience Manager.
- Consumer Reports
The nonprofit consumer organization deals in quality content. To be more specific, it is dedicated to unbiased product testing, consumer-orientated research, and investigative journalism.
- Bank of America
Headquartered in North Carolina, Bank of America also has important hubs in key financial centers in New York City, London, and Hong Kong. Founded in 1956, it has gone on to become one of the largest investment banks in the world.
Bank of America uses Adobe Experience Manager to create, manage, and display its digital content on its Better Money Habits website, a resource to understand finances via videos and digital tools.
- Lumen Technologies (formerly CenturyLink)
Four days ago, the telecommunications company CenturyLink communicated to its customers — and the wider world — their new name: Lumen Technologies. That’s their fifth name in its 90-year history.
It’s former incarnation, CenturyLink, was powered by Adobe Experience Manager to deliver its digital content. Yet along with its name change, it had to create a whole new website to home Lumen Technologies. But they were keen to keep hold of AEM, and continue to use it in their latest incarnation.