In today’s world, brands and retailers are put under enormous pressure to deliver consistent and constant digital experiences across many channels – from its website and app to social media accounts as well as emerging touchpoints like games consoles.
A lot rides on the quality of a brand’s online journeys and so much of the budget is put into tech and teams in order to deliver the right content.
Fortunately, there are a few digital platforms that have been constructed to help brands and retailers elevate the quality of their digital experience. One of these is Adobe Experience Manager, the digital experience platform that helps to build, manage, and publish content across all channels.
However, one of the biggest challenges is to actually create a website or replatform a site using Adobe Experience Manager as it requires different technical capabilities to squeeze the full power out of the complex platform.
Finding the right developers to build out a brand’s digital vision can be a complicated and complex process: there are not that many out there, and even fewer with the blend of experience and expertise in Adobe Experience Manager.
You could find seasoned general developers with many other CMS products under their belts but even that vast experience wouldn’t be enough to eliminate the high learning curve that Adobe Experience Manager represents.
One of the more popular solutions is for brands and retailers to expand capacity by leveraging Adobe Experience Manager staff augmentation. By temporarily extending your team with a set of experienced AEM specialists, you get their talent, resources, and also their processes.
That’s why it’s important to team up with the right tech consultancy who’s services include staff augmentation. Tech consultancies like ArganoUV.
So what skills and expertise can a top-quality tech consultancy offer?
During the development process, delays happen, pivots are made, client ideas detour – all things that affect the process of a project. For an inexperienced dev team, this would cause significant delays and elevations in frustration.
A dev team that not only specializes in Adobe Experience Manager but has raked up a list project list for big name clients is the type of team that you’d want taking care of your project. Along the journey of AEM expertise, our team has overseen everything from CMS replatforming projects to updates to the current AEM system.
Being aware of possible issues is something that a good consultancy will be on top of. For example, moving content from an old CMS to Adobe Experience Manager can be a complex procedure. It is not a drag and drop move but rather a delicate game of Operation; it needs a steady hand as the complexities of maintaining the integrity of the content and accuracy are multiple.
ArganoUV has teams of devs that have worked on big and complicated content migrations. We know first-hand that poorly planned content procedures lead to big delays – which we’ve had to inherit and untangle the mess to get the system clean and crisp.
Some of the services that a world-class Adobe Experience Manager staff augmentation team would have include:
Leveraging the experience and best practices from previous projects, AEM staff augmentation provides the expertise in architecting and designing the best solution relevant for each individual project. This means things to support a project such as the framework design, data service, custom components. A good team will not only architect the wishes of the brand but also make recommendations based on previous successful AEM projects.
AEM staff augmentation teams should be committed to offering test execution, automated regression testing, and also automated load testing. Just like how good vodka is distilled many times, a quality project will have been relentlessly QAed to ensure a smooth experience for the end user.
Digital Asset Management (DAM)
All images and videos are stored in a singular place using AEM’s Digital Asset Manager. A quality AEM team will stream such content assets from the web instead of the AEM site which will suppress bandwidth and accelerate site speed.