Blurred background image

Adobe Experience Manager Part of Home Depot’s Toolbox

Adobe Experience Manager Part of Home Depot’s Toolbox

Home Depot is the 6th largest ecommerce website in the world. It sells over 1 million products and nets over $108 billion every year.

With the roar of ecommerce continually expanding, Home Depot knew that it had to create a unified customer experience – both online as well as in-store.

“We wouldn’t be The Home Depot if we didn’t embrace change,” according to Jose, Home Depot’s director of online creative. “It’s in our DNA.”

Adobe Experience Manager Part of Home Depot’s ToolboxTo embrace this change, it had to expand its toolbox. “This is a company that constantly tried to change and innovate,” said Jose. Now, it has a creative team that uses a range of Adobe products including Adobe Audience, Analytics, and Adobe Experience Manager (AEM).

AEM is the leading digital experience platform (DXP) that is trusted by many of the leading brands with their digital content. Adobe is used “for our homepage, for our category pages, and for our email team,” said Jose.

And the results have been great. It has streamlined processes of feedback and asset approval. “Our customers are smart, savvy shoppers,” said Home Depot senior manager Matthew. “With an interconnected experience, we’re able to cascade messages, design standards, ideas, and promotions big and small, to all our customers – whether they shop online or in our stores… Testing previously took weeks, but with the help of platforms such as Adobe, we can quickly mock things up, get quantitative data, and prove that it works.”

With Adobe, they managed to unify all of their customer data in a single place to better understand each of their customers. “Instead of separating metrics from online and offline channels,” added the director of online analytics Ranjeet. “We focus our attention on capturing everything including website activity, in-store sales, call center volume, return volume, order cancelations, and much more, thus enabling us to make the best decisions to improve the shopper experience across all touchpoints.”

Adobe Experience Manager Part of Home Depot’s ToolboxUsing better customer insight, Home Depot is able to test offers fast, test promotions, and try out web designs to continually improve their online experiences. And this strengthening of the digital really paid off. They tally up $8.6 billion in ecommerce sales, with around 50% of ecommerce being fulfilled in store.

Then Home Depot continued towards tackling mobile. Using AEM they developed a mobile app so that customers can browse and make lists on the app. And when customers head into a store, their mobile app can direct them towards the right aisle they need to find. And expanding on this, customers can read reviews of products, watch tutorial videos, and get more info about a product.

The development of the app was founded on the feedback of customers, which enabled them to build in specific features. Customers can take photos of broken parts and their AI capabilities search for the right product that matches it. And they can use virtual reality to see how a product would look in a customer’s home.

PS: UV is one of the world’s leading Adobe Experience Manager agencies. Contact us to see how we can work together.

Related Ideas

If you got value from this article, you may enjoy these other articles, as well. We’re always adding value!

This Week in eCommerce Data: September 18th, 2020
  • United Virtualities: We are UV
  • Commerce
  • This Week in eCommerce Data

This Week in eCommerce Data: September 18th, 2020

This week focuses on the extra ecommerce revenue stemming from the pandemic, the forecasted growth in...
Salesforce Commerce Cloud: Made for A/B Testing
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

Salesforce Commerce Cloud: Made for A/B Testing

Two people are shopping online at the same time in the same store… but viewing two...
From Lost to Loyal: How to Make the Most of the 404 Error Page
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

From Lost to Loyal: How to Make the Most of the 404 Error Page

Transform your 404 error page into a space to convert a lost user into a loyal...

Latest ideas

Our latest thinking about SF Commerce Cloud.

See it to Believe it: Video Content is a Winner
  • United Virtualities: We are UV
  • Commerce
  • Salesforce Commerce Cloud

See it to Believe it: Video Content is a Winner

How video content is primed to become king for ecommerce stores.
Briggs & Stratton Sparks Quick & Powerful Content with Adobe Experience Manager
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce

Briggs & Stratton Sparks Quick & Powerful Content with Adobe Experience Manager

How does Briggs & Stratton use Adobe Experience Manager to publish their digital content?
PGA Tees Off With Adobe Experience Manager
  • United Virtualities: We are UV
  • Adobe Experience Manager
  • Commerce

PGA Tees Off With Adobe Experience Manager

How the world’s greatest golf organisation tees off with Adobe digital products including Adobe Experience Manager.

How can we achieve
awesomeness together?


UV has acquired SFCC & AEM specialist dev shop, Sawyer EffectLearn all about it!