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A Portrait of the Market of Contentful

Contentful is a headless content management system that is API driven to make creating, managing, and publishing digital content easier and faster.

But what are the facts around the platform?  

Today we’re going to delve a little into some of the stats about Contentful to broaden out our knowledge of the content management system platform. 

To help us on our journey of exploration, we’re going to dine out on the analysis of Enlyft.  

So let’s look at some of the standout stats related to Contentful. A Portrait of the Market of Contentful

How many companies use Contentful? 

According to data from Enlyft, the number of companies that are using Contentful is 3,612.  

The majority of these companies are located in the United States, but more about that a little later. 

Examples of these companies range in industry and include: Bench Accounting, Blue Diamond Growers, Charity: Water, Cleveland Indians Baseball Company, and PubNub.

These companies range in revenue size, from PubNub that earns between $1-10 million to Blue Diamond Growers that earns $200 million and beyond. 

 These companies also range in size of employees, ranging from 50-200 employees to 1,000-5,000 employees. 

Who are Contentful’s competitors? 

According to Enlyft: “We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including web content Management.  

“By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average.” 

Within the content management system market, Contentful takes a share of 0.07%.  

Its most obvious rival is WordPress, the undisputed CMS heavyweight champion of the world. It currently takes a market share of 69.7%. In comparison, Wix takes a share of 8.3% of the market while Joomla currently takes home 5.1% of the market share. 

A share of 0.07% may sound miniscule yet Contentful is used in powerful places. In fact, the content management system powers 30% of Fortune 500 companies. A Portrait of the Market of Contentful

Which industries use Contentful? 

When looking at the industry environment, we can see that the industry that uses Contentful the most is computer software, with 13%. 

Contentful was most popular in the computer software industry by a long stretch. The second most popular industry to use the CMS was real estate, which was more than half of popular. 

This was followed by the IT and services industry, veterinaries, financial services, retail, hospital and healthcare, marketing and advertising, and finally the restaurant industry. 

Where is Contentful used the most? 

By far, the country that uses Contentful the most is the US. There are 1,579 companies based in the US that power their websites using Contentful, representing 44%.  

This is distantly followed in second place by the UK, which represents 9%, and in third place is Germany with 6%. 

Other countries beyond that include Canada, the Netherlands, Australia, Sweden, Finland, and France. 

The distribution of companies that use Contentful by size 

Of all the companies that are using Contentful, a majority of 63% of them are small in employee size, those with less than 50 workers.  

Around 29% are medium-sized companies, with between 50 and 1,000 employees. 

And around 8% of them are large, those with more than 1,000 employees.  

When it came to size according to revenue, then of all the companies that are using Contentful, a majority of 73% are small, with revenues below $50 million. 

Around 14% of the companies that use Contentful take in more than $1 billion. 

And around 7% of them are medium sized. 

There is your wrap-up of some of the key statistics surrounding the headless content management system of Contentful. 

PS: ArganoUV is one of the world’s leading Contentful dev shopsContact us to see how we can work together. 

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