A Billion-Dollar Brand with a New Global Site
- Adobe Experience Manager
The figure 99.9% is generally reserved for bacteria-killing products but today it’s in relation to one of the largest and most permanent fixtures in Silicon Valley.
Over a period of 5 years since implementing Adobe Experience Manager as well as other Adobe products (Analytics, Target, Consulting Services) Hewlett Packard Enterprise achieved 99.9% uptime. And it noticed other strong results, too, including being ranked 6th overall and 1st in systems; and managed to create localized and personalized pages in over 55 regions.
In 2015, the company became so big that they decided to essentially split it into two, with one concentrating on consumer products and the other half being broken from its chains and unleashed to create cutting edge services for its platform-as-a-service.
However, before they could be unleashed creatively, they had to build a completely separate website yet consistent with its HPE name.
“As we were building for our Day One launch, we knew we had to take the future into account,” said its senior manager Keith Orchard. “We wanted to have a system in place that could support anything, from targeting audiences to rolling out new countries to language localization to providing analytics and tracking engagement — even if we weren’t going to use it right away.”
After looking around at the potential solutions, HPE teamed up with Adobe Experience Manager to take care of its content. AEM had the ideal amount of attributes that HPE required to create a world-class website.
This means intelligent templates, easy asset management, and reusable content blocks as well as having agility and speed in its processes.
Another key part as to why they chose AEM is that, much like massive companies, HPE needs the ability to use multiple digital solutions that may not necessarily be Adobe products. As Adobe Experience Manager is part of Adobe Experience Cloud, it is extensible but also open, and that it can be used with other products. “Adobe has the Cadillac of product offerings,“ said Keith. “Not only is it extensible, but the breadth of products it offers to digital marketers is great.”
HPE wanted a content management system that comes with the abilities of clear and world-class storytelling. The issue, though, is that HPE already had their own hosting environment and, of course, wanted to carry on using it.
“We can have different databases, different servers, and different interconnected applications,” added Keith. “And the ability for Adobe’s product line to adapt and offer different solutions to suit our needs was pretty important.”
Another critical feature of AEM that HPE needed was the ability to scale. After all, this is Hewlett Packard Enterprise, they are huge, and so building a brand new site that is used to holding thousands if not tens of thousands of users on the regular. So the site had to be prepared for heavy lifting from day one. Plus its global reach; HPE covers 45 regions, 50 countries, and 10 languages.
“The ability to publish once and have content replicated in all our markets is a huge time saver,” said Keith. “We can have those sites live within an hour, globally. It’s a big deal, especially when you have a news item come up, or a new product launch. It really gives you the ability to quickly produce something that can be consumed by your audience in a timely manner.” And moving forwards, HPE is continuing to expand into fresh markets with the agility that AEM offers.
““At HPE, we don’t build your old, stale web pages. We have very hardworking pages,” said Keith. The new website features everything from live user engagement capabilities and media to interactive graphics and personalized banners.
The personalization element really drove down the road of enhanced experiences. With Adobe Experience Manager, HPE can deliver personalization across every page on its site so that changes to geography, language, and customer behavior are all interactive elements integrated into the new site.
Adobe Experience Manager also has the ability to monitor and track each page, with the data capable of being channeled into elevating the customer experience.
PS: ArganoUV is one of the world’s leading Adobe Experience Manager tech teams. Contact us to see how we can work together.