The times, they are a-changin’ in the digital world. Nowhere more so than with content management systems.
Among the multitude of shifts and turns that punctuate the CMS market, today we’re going to focus on a few of the biggest ones that are reshaping the industry.
While businesses create content for an ever-growing digital landscape, there are technologies that help them do this better and faster, such as headless technologies compatibility with omnichannel, automation and artificial intelligence.
In addition to this, tool integration boosts brands’ ability to customize its content management system of choice.
If you want to thrive in the era of digital transformation, businesses need to look towards flexibility, which can be augmented through key trends emerging in 2022.
Let’s take a look at some of these trends.
Leading technology in automation can reduce the time it takes employees to carry out their tasks, such as emails, translations, data extraction, etc.
We are seeing a pickup in AI adoption this year. “Vendors will be doing more packaging and pretraining of the algorithms instead of saying, ‘Hey, Mr. Customer, here’s 1,000 different choices you have,’ vendors are starting to realize it’s easier if they provide some prepackaged algorithms tuned to specific use cases,” said Cheryl McKinnon, an analyst at Forrester Research.
However, many organizations may struggle to construct their own AI algorithms. That’s why many content management systems have partnered with cloud-based providers to offer algorithms that are prepackaged or offer a bundle of services such as document processing, image classification, and contact center analytics.
Flexibility is a key driver in modern business. That’s why organizations are looking for content management systems that can ship out content across the ever-expanding digital platform environment – websites, applications, digital displays, social media, and so on.
Headless technology embedded into a CMS is capable of improving flexibility, enabling back-end content creation and storage without the front-end fixed to the system.
Headless CMSs rely on RESTful APIs to deliver content and make the need for multiple content management systems void.
Headless technology is incorporated into standard content management systems as well as enterprise content management systems.
There are few trends in digital more demanding than personalization, which optimizes the user experience for both employees, users, and customers. CMS personalization helps users accomplish their intentions as well as help the organization’s productivity.
There has been a huge growth in personalization management, with techniques such as smart recommendations, which are AI-powered algorithms that help employees find information, contacts, and tools, helping to save time.
An example of this is a mobile app that recommends to a user relevant documents and contact based on their previous activity. And throughout this year, we’re going to be seeing a lot more development in companies’ personalization capabilities.
The pandemic accelerated our usage of digital and this is likely to continue well into this year. When Covid struck, many businesses (that could) moved fast to adopt work strategies that has ended up being long term.
“Many organizations have clearly said there’s going to be a larger number of full-time home office workers,” added Cheryl, “even after all the pandemic’s worst is past us.”
Most notably, remote working has meant organizations have had to improve their digital foundations – even if they laid them just 2 years ago. This is particularly true of certain tools like digitizing paper-based processes.
With increasing pressure put on organizations in terms of providing flexible strategies while also seeking out ways to boost productivity, those with plans for, or are in the development stages of, digital transformation will help relieve such pressure.
With workers increasingly relying on technology to fulfill their jobs, there is a continual need for digital tools. In order to make sure that workers apply these tools easily across multiple apps, companies can select a system that has all relevant tools baked into its interface.
“From an ECM point of view,” said Cheryl, “the whole concept of a modern flexible platform is really so organizations can embed the best-of-breed.”
It is likely that more and more developers will embrace an API-focused approach moving forward. API-first systems allow tool integration from multiple vendors to boost the user experience performance.
For developers, they can build APIs for the existing systems of businesses or if needed, build entirely new ones centered around APIs.